CENSORSED

Whew, with the temperature pushing 105+, my thoughts have been turning to one thing of late: ice cold beer. And when I'm hot and yucky and just want to kick back and not think too much, that means turning to one of my faves: Lagunitas Brewing Company, out of Petaluma. I LOVE their CENSORED rich copper ale: flavorful, full-bodied, with no mean aftertaste. Try it. Now. Hurry.

And I LOVE the company's whole marketing thing. Here's one tag line on the CENSORED bottle: Life is Uncertain. Don't Sip.

How true! Their web site is hilarious, too. Here's info they have about some supposed misspellings on their labels:

It has been broughten to our attrition that they're have been numberous spelling errors on hour various lables. From the cureous (as in 'steet') too the sublime (as in 'redempetion'). As a soulution to this problem we have retrained an imminent linguist from Stanford and have invested in a spel checker computter utilitiy. For now however, the thing I want to know is: Who are these werd police? Anyway? Who is the boss, ewe or the words? Huh? And besides, what dew words, let alone speling, have to do with beer anyway. I mean, who ever herd of some namby pamby pale lexiphile curling up buy a warm fire with a good book and a cold beer. This hole bussiness has gone plenty far enouph, don't you think?

And I LOVE this, which is part of their description for the CENSORED Ale:

Anyway, we were going out to, uh,the ,uh, you know, thing, and all, and when we got there, well, uh, the dude was, like- "whoa man!" I mean, and we were all, uh, you know - "whoa!" and stuff, and when I said to him, like, you know, "hey man", and all they, I mean he, was all "what?" and stuff- and I just told him what you said and all and they were all man- "not cool dude", but whatever- so, uh, we split and went back to my lair and just hung out and whatever, but the whole thing was, like, just SUCH a bummer and all but, you know, it was cool and stuff, but you just gotta, you know, about the dude and all, like, it's cool and all you know, but what's up with that "blah blah blah"? Whatzit got to do with beer and all? I mean, really, dude, whatever...but, it's cool and all...

Stay cool... and don't sip.